A middle-age woman reading from her tablet while standing in her home office.

Based on my experience being a woman and working with women to improve their finances, I notice that many seem to hold a handful of assumptions that undermine their efforts to build wealth.

A middle-age, mixed race woman sitting in front of her laptop and looking pensively out the window at nothing particular.

To be a successful long-term investor, it’s critical to focus on limiting your downside to help ensure that you’ll be around for the upside.

An older woman sitting on an examination table consulting with her female doctor.

History offers some simple, but critical, lessons on pandemics and market cycles and how to protect ourselves in the short-term so that we can thrive in the long-term.

A black swan floating peacefully on a pond.

For those who are fiscally responsible and patient, the current bear market represents great short-term risk and potentially greater long-term reward.

A female boss talking to her team during a meeting.

Three of the biggest money mistakes women make are: 1) delay saving for retirement 2) not investing enough for retirement 3) invest too conservatively.

A woman planting seeds to the vegetable bed. This is a visual metaphor for investing.

Rather than rely on market forecasters, realize that you alone hold the key to your financial freedom through consistent saving and investing in broad-based, low-cost index funds.